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Why Join this workshop?

Strategy Meets Execution

Learn the "Why" and the "How". See how a solid marketing strategy sets the stage for a creative social media campaign.

Hands-on Learning

You’ll get a real product to market (that you get to keep!), plan out your own campaign, and see your content come to life.

Stay Ahead with AI

Learn to co-create with AI, from jumpstarting your ideas to creating videos at scale, guided by a Nas Academy trainer.

A Preview of Learning at PSB Academy

This workshop follows our tutorial style, where you get to practice what you've learned and ask our lecturers questions in a small group setting.

What to expect?

THE STRATEGY

THINK LIKE A PRO
Before you create any content, you need a plan. Our PSB Academy lecturers will show you how brands identify their audience and set goals. You’ll grab a real product (FREE from us 😉) and map out a strategy.

THE HOOK

STOP THE SCROLL
Learn how to design hooks that grab attention and discover the modern tools creators use from a Nas Academy trainer.

THE EXECUTION

LEARN HANDS-ON
Under the guidance of our marketing lecturer and Nas Academy trainer, you’ll bring your content idea to life using a creator-style AI production workflow.

THE FUTURE

MAP YOUR PATH
See where your interest lies. Explore our Digital Marketing or Media and Communications diplomas, the modules you’ll study, and your progression pathways after.

Ready for more?

  • Diploma in Business Administration (Digital Marketing)

    Our Diploma in Business Administration (Digital Marketing) covers key areas such as paid search, display advertising, email marketing, SEO, and social media marketing on platforms like Facebook, Instagram, YouTube, and LinkedIn.​​ You’ll also be awarded the Google Analytics Certification upon completing the Google Analytics Individual Qualification (GAIQ) exam as part of the Digital Analytics module. Develop the ability to analyse marketing data and derive actionable insights to improve ROI and marketing effectiveness.​​

    • Study Modes: Full-Time | Part-Time
    • Course Duration: 12 months, with possible completion in 9 months
    • Estimated Course Fees: Full-Time: S$7,673.60 | Part-Time: S$6,540.00

    FIND OUT MORE
    *Subject to programme scheduling of 2 - 3 modules per term.

  • Diploma in Business Studies (Digital Marketing) (E-Learning)

    Our Diploma in Business Studies (Digital Marketing) (E-Learning) prepares you for the fast-paced digital marketing landscape while you build a solid foundation in business subjects. The programme covers key skills like social media marketing, search engine optimisation (SEO), paid search advertising, and e-commerce strategies. With these skills, you'll be equipped to generate leads, engage audiences, and improve ROI using data-driven decisions.​

    • Study Modes: Online
    • Course Duration: 9 months  
    • Estimated Course Fees: S$4,534.40

    FIND OUT MORE

  • Diploma in Media and Communications

    Our Diploma in Media and Communications integrates mass communication principles with new media technologies, content creation, and digital strategies, keeping you well-versed with a comprehensive range of media formats and communication methods – mass communications, journalism, and social media.​ More than just a mass communication diploma, our specialised pathways in social media or media production are designed to reflect the evolving nature of media in the digital age, preparing you for a variety of careers.​

    • Study Modes: Full-Time
    • Course Duration: 12 months, with possible completion in 9 months  
    • Estimated Course Fees: S$7,673.60

    FIND OUT MORE 
    *Subject to programme scheduling of 2 - 3 modules per term.

  • Diploma in Media and Communications (E-Learning)

    Our Diploma in Media and Communications (E-Learning), more than just a mass communication diploma, is designed for individuals who are interested in the dynamic fields of media, journalism, and social media. You’ll be learning storytelling, content creation, and mass communications, while also gaining insights into management, marketing, and business ethics.

    • Study Modes: Online
    • Course Duration: 9 months  
    • Estimated Course Fees: S$4,534.40

    FIND OUT MORE

Locate Us

City Campus, Main Wing
Marina Square 6 Raffles Blvd, #03-200
Singapore 039594

City Campus, STEM Wing
Marina Square 6 Raffles Blvd, #04-101/102
Singapore 039594